A discussion on the issues of mass media digitization of modern mass media and neoliberalism

Abstract Youth culture is poorly understood by the mass media, and, in many cases, the lack of connection can lead to disengagement in the educational sector. Tripp, L. Each group is to watch the same newscast from the angles requested of them through the instructions prepared by the Instructor.

globalization of media and its impact ppt

However, the most important change is the rapid spread of mobile internet use in Kenya. This concept is becoming more and more successful in different African countries.

Role of social media in globalization

For example, one group watches the news as they normally would, a second group looks for any evidence of racialization and racism, including who is delivering the news, a third group dissects the news form the political vantage-points offered, a fourth group looks for the cadence of the news when do things heat up, get excited, or wind down , and the last group evaluates the news from a more quantitative angle, timing the portions and examining the content therein. The social media platform Facebook opened up the change for mediating statements to become more visible in the ethicised political discussion, and it gave an insight into the Kenyan sensitivities as a clear sign that ethnical gaps in Kenyan society cannot be covered by force nor by simple peace and unity messages. Users can buy so-called bundles and use the internet with specific timings or with data packets. They are often the first to adopt new technologies and platforms, to experiment with modes of production and practices of sharing, and—due to the significant role that social relations play in their lives—often spend significant time and energy socializing online Ito et al. With time, computers and the internet increasingly became part of Kenyan society. Every president was depicted with his personal symbol of power. Although people start the course believing that they are relatively media literate, according to the entrance survey that Carr gives them, by the end of the course they are questioning their own media literacy, not to mention that of the schools and that of their students. Similarly, while SMS has been a powerful tool for good during and after the elections, it was also used to spread rumors and messages laden with ethnic hatred. It is not easy to assess whether these ideas are realistic or whether they are part of the e-fashion that is strongly influenced by a political elite and a political direction of the last few years that has pushed more and more for digitization. In Maidenhead: Open University Press. In: Public Opinion Quarterly, Vol. Although some people had already used Facebook before the election for posting ethnical comments, the most intensive conflict on Facebook started with the announcement of the election results.

At the same time, it is important to note that the media serves to shape youth identity, which then has a significant effect on education and the lived experience of youths.

On 31st October Mwai Kibaki launched his Visiona year plan with a prosperity-creating strategy and the aim of transforming Kenya into a middle-income country.

Media literacy is sadly lacking in the classroom, in general, which raises concerns about how students will become actively and critically engaged in democracy Carr, Essays on Communication, Materiality, and Society.

Therefore, it is difficult to speak about a global digital divide between the Global North and the Global South because country-specific differences of African countries are not taken into account.

Effects of globalization on mass media in the world

It is not easy to assess whether these ideas are realistic or whether they are part of the e-fashion that is strongly influenced by a political elite and a political direction of the last few years that has pushed more and more for digitization. It could be said that Uhuru Kenyatta hijacked the ownership of the digital push as his own initiative. In this context, people are seen purely as human capital with entrepreneurial skills and are equipped with rational thoughts, always with an eye on capitalizing on the possibilities of digitization. They then present their findings from the fieldwork. At the same time, youth digital participation should not be uncritically celebrated: Rather, researchers should be cognizant of the nuances of youth participation and a focus on when, how, why and for what youth digital participation matters Literat et al. The exploitation of science, technology and innovation was one of the key elements of the strategy. Therefore, investment in ICT infrastructure and appropriate human skills are critical in establishing a digital society. That is not very surprising: The idea of digitization is just a different form of the realization of neoliberal ideas. Youths seek authentic and meaningful experiences in and through education, the absence of which can create tension and serve to disengage some groups and individuals. Poorer and less educated population groups are disadvantaged in the possibilities of adopting media. Today a number of people own PCs or notebook computers or are able to access the internet at work. These are the very sites that condition youths to become loyal to specific brands and products.

Another criticism concerning the idea of a digital divide is its technology-centred approach. Educators, including in teacher-education programs, should be resourced, trained and encouraged to become critically engaged, meaning that alternative vantage-points, methods, strategies, assessments, and experiences should become part of the educational journey.

Identity, Culture and Freedom.

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Youth culture and the mass media: The implications of media (il)literacy