Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and coempetences with the aim of fulfilling stakeholder expectations.
Mission statement forms the base for the development of organisational goals.
It indicates that a goal or a set of goals should be achieved at a given level of spending. For example, spending more time with valued customers a leading indicator is hypothesized to drive improvements in customer satisfaction a lagging indicator.
A central concept within logic models, outcomes occur along a path from shorter-term achievements to medium-term and longer-term achievements.
Weaknesses are something a company lacks or does poorly in comparison to others, or a condition that puts it at a disadvantage. Although this was only some 6 per cent of the total recorded music market, it was growing fast. These issues can be problems, opportunities, market shifts or anything else that is keeping you awake at night and begging for a solution or decision.